Posted 12/09/2024
£27,000 - £35,000 per annum
Reports To: PR Manager
Employment Type: Permanent and full-time (39 hpw)
Salary: £27,000 - £35,000 DOE
Experience: 4 years minimum
Probationary Period: 6 Months
About The Role:
We’re looking for a personable, determined and creative senior digital PR specialist to help us get amazing press coverage on behalf of our clients.
If you’re an ideas person with experience in getting backlinks and coverage from top-tier publications in unique ways, we want to hear from you.
As a senior, you’ll be responsible for managing the PR on your own accounts, from running brainstorming sessions, data researching to outreaching the final results, and knowing how to flip these campaigns to maximise the coverage.
You’ll be adept to using online data sources to find unique angles and stories that suits clients in different industries, and thinking of appealing ways to both tell and display this data.
Working alongside other PR specialists, you will mentor and help with best practices on their accounts and you’ll also contribute to other client brainstorms. As well as this, you’ll help the sales team with prospecting and pitching to potential clients.
You’ll manage digital PR projects for a number of B2B and B2C clients, so versatility and an optimistic can-do attitude is a must.
You’ll be expected to speak to journalists on a day-to-day basis about campaigns, proactive ideas, providing quotes and offering product samples from ecommerce clients in exchange for reviews.
You’ll be expected to work collaboratively with other teams within Liberty, particularly working closely with SEO on obtaining the best links for the client and ensuring the PR strategy aligns with the SEO strategy. Consistently working with Content team to provide in-depth briefs on the copy needed to support our campaigns. Also occasionally working with our PPC and Social teams for promoting campaigns, affiliates and aligning the PR strategy to their activity.
A strong, confident communicator, you’ll build relationships with clients and team members, be able to convince them of digital best practice and convey authority in your work.
In turn, Liberty offers a unique company culture, great perks and the chance to develop your skills in an ambitious, innovative and supportive environment.
If you’re looking for the next exciting step in your career, let’s talk.
Core Responsibilities:
Skills & Experience:
Liberty was founded in 2008, because our CEO, Gareth Morgan, couldn’t find a single digital marketing agency who wasn’t trying to rip him off.
More than 15 years later, we’re one of the UK’s most respected digital agencies with more than 40 staff and dozens of ambitious clients. But our mission remains the same:
We stand against those who miss-sell, mislead and give digital marketing a bad name.
Liberty is an inclusive, generous and stimulating employer. As an ambitious agency, the nature of our work is fast-paced but the challenges are balanced with our remarkable culture. Find out more about our latest vacancies and what it’s like to work at liberty.
1-2, Purbeck House,
Lambourne Crescent,
Llanishen,
Cardiff
CF14 5GJ
Ty Glas Train Station 0.4 miles / 10mins walk
Longwood Drive 0.2 miles / 5mins walk