PPC Manager

1. We are seeking PPC Manager to join our team.
2. You will work closely with the Strategic Account Management team to ensure the client’s expectations and project objectives are being appropriately set and more importantly, achieved.
3. In turn, Liberty offers a unique company culture, great perks, and the chance to develop your skills in an ambitious, innovative, and supportive environment.

Reports To: Head of Agency Performance

Employment Type: Permanent and full-time (39 hpw)

Salary: £40,000-£50,000 DOE

Experience: 4 years minimum

About The Role:

Reporting to the Head of Agency Performance, the Manager manages the day-to-day delivery of Liberty’s PPC services within their team and manages the resources of the wider department.

Key to your role is effective people management. Alongside Head of Agency Performance, HR and the Managing Director, you will be responsible for recruiting skilled personnel and developing those within, your team. You will be responsible for developing talent within your team and as such need to be able to encourage and motivate people, facilitate collaborative working practices, effectively delegate tasks, conduct performance reviews, and mentor individuals. You will focus on people’s strengths and find opportunities to challenge, coach and nurture people.

Working with the Head of Client Services, Head of Strategy, and the Digital Project Managers, you will be responsible for assigning new projects to members of your team based on capacity and skillset and adapting the allocation of projects and tasks each month as needed. You will support the team with the creation of 90-day plans where needed and help to set and track KPIs and project deadlines to ensure expectations are met and/or exceeded. You will monitor the progress of projects ensuring they are resourced with appropriate budgets, skills, and personnel. You will also provide ad hoc consultancy, training and strategic guidance as required.

You will work closely with the Strategic Account Management team to ensure the client’s expectations and project objectives are being appropriately set and more importantly, achieved. You will demonstrate results-focused leadership to the team and act as an escalation point for client service issues.  You will provide insight to support Senior Managers and offer strategic guidance and support to set the overall direction of accounts and to guide the growth of the accounts assigned to your team.

You will work closely with the wider management team to deliver integrated client projects. Together, you will be critical in ensuring quality and high standards from your teams by implementing our quality management system, following processes and procedures, authorising work, managing risks, and training new staff.

In relation to new business, you will (where appropriate) contribute to pitches, ensuring we understand and challenge the brief, act as a driving force on pitch preparation and delivery, from brief to pitch meeting, ensuring that the response is based on insight. Where appropriate, you will represent Liberty at events to raise Liberty’s profile and generate new business leads. In turn, Liberty offers a unique company culture, great perks, and the chance to develop your skills in an ambitious, innovative, and supportive environment.

Core Responsibilities:

• Ensuring all projects within your channel have clear revenue targets/KPIs.
• Create realistic forecasts for projects within your channel and adjust as needed.
• Oversee and ultimately be accountable for the quality of your team’s outputs.
• Oversee Liberty’s service delivery, innovation, and development for your channel.
• Provide strategic direction and support for the accounts within your team.
• Support the Strategic Account Managers with client queries and convey the value of our work.
• Be the primary point of contact for escalation step in to assist on projects if an expert is needed and attend relevant client meetings where required.
• Organise and oversee freelancers when needed.
• Aspire to provide our marketing team with award-worthy case studies.
• Contributing to new business opportunities, providing cross and upsell opportunities monthly.
• Any other duties as reasonably requested from time to time.

People:

• Ensure that your team aligns with the Liberty values and competency framework (Accountable, Brave and Curious)
• Create and steer personal development plans for all team members.
• Training and development through mentoring and coaching.
• Escalation of performance management issues to Head of Agency Performance and HR.
• Create a vibrant team culture, and monitor team satisfaction through our engagement survey.
• Report and monitor team member progress and communicate this with HoAP (people-based/performance issues).
• Escalate any concerns to relevant department heads to intervene.
• Support in the recruitment of new team members as required.

Governance:

• Provide your team with efficient processes, saving time wherever possible.
• Assist PM teams to ensure efficiency and compliance across clients.
• Leading on process improvements and/or wider agency critical projects for your channel.
• Ensuring quality control is of the highest standard amongst your team.
• Profit and Loss management across your channel and advising on how to improve.

Skills & Experience:

• At least 4 years of demonstrable PPC experience ideally in an agency environment
• At least 2 years of demonstrable senior PPC ideally in an agency environment
• A thorough understanding of digital marketing channels and digital marketing strategy.
• A confident leader and role model with the ability to work under pressure.
• Experience coaching or managing two or more people is desirable.
• Commercially astute and takes pride in creating, managing, and overseeing high-quality digital marketing projects.
• Strong interpersonal, decision making and delegation skills.
• A great communicator with excellent presentation and written and verbal communication.
• Confident in dealing with client issues.
• Proactive problem solver.
• Strong budget management skills.
• Flexibility to travel or work outside of regular office hours.